The Paw Tracks mobile app (2013)
Hill’s Pet Nutrition Mobile E-Commerce Innovation
Innovation, Strategy, Visual, Design


About the project
The Paw Tracks mobile app is a simply designed and easy to use tool to help caregivers keep their dogs healthy and happy, as well as demonstrate Hill's Pet Nutrition's mission: “To help enrich and lengthen the special relationships between people and their pets.” The app is a combination of useful information and tools that exist on the Hill’s website, along with innovative new features, made to enhance the consumer experience and effectiveness of the app. Features that were taken from the website were adapted to best fit mobile usage.

Team
Dana Goren, Mishelle Oun, Qortni Williams, Tatiane Villela, & Myself 

Main responsibilities
Ethnographic Research
Quantitative Research
Concept Definition
Video Editor

Video /  Demo