SPRY (Business Design / Social Enterprise)

SPRY (2012)
Innovation, Strategy, Design

About the project
SPRY is a cart system design solution that helps Rwandan women transfer coffee cherries to Coffee Washing Stations. This is a group project I worked with Yuri Ohara, Saadia Zahid and Rasha AlShihabi for International Environment for Business class. 

Rwanda’s population is 10.9 million of which 90% are farmers. 36% of the country's export revenue is generated from coffee alone. The Coffee industry expansion elevates the small farmers spending, produces entrepreneurship and bridges ethnic gaps between Hutus and Tutsis. Women are a powerful economic force for Rwanda; they do 70% of the Coffee’s harvesting and fieldwork.

The Undeveloped Rwandan roads and length of time to transport coffee cherries pose challenges for farmers; with time the coffee cherry acidifies, lowers the quality grade level of the bean eventually lowering the price of the crop. The average Rwandan woman travels 6-12 hours to a Coffee Washing Station (CWS), one way. Carrying these heavy loads on her head for long periods of time creates health issues and also limits the quantity/quality of coffee cherries transported to the washing stations in one trip. The average bag is 60 lbs. A bicycle solution has been offered but has only been adopted by men. It is not a socially acceptable mean of transport for women. A bicycle may not be the best solution to carry heavy loads up and down the unpaved roads of Rwanda.

The Spry cart design will utilize reused wheels from bicycles that are widespread in Rwanda. The reused wheels elevate the base allowing triple the load of coffee bags. The cart is also adaptable which allows faster transport up and downhill.

Our team was selected from 60 applications to be 1 of the top 10 teams, invited to pitch competition at Social Entrepreneur Bootcamp 2013.

Main responsibility
Ethnographic Research
Quantitative Research
Concept Definition
Business Model Generation
Product Conceptual Design
Visual Design